|[December 06, 2012]
Appetites Partners with Calphalon to Create New Holiday Cooking Classes
EL SEGUNDO, Calif. --(Business Wire)--
the best-selling cooking app for iPad, iPhone (News - Alert) and iPod touch, has
partnered with Calphalon®
to develop over 30 new holiday cooking classes for novice and
experienced cooks alike. The partnership between the award-winning
cooking platform and the top consumer brand results in a unique set of
instructional cooking content sure to excite and educate those looking
for new seasonal menu ideas.
Appetites App for iPad (Photo: Business Wire)
Appetites' signature step-by-step video format allows users to learn
classic and new favorites in the Friends & Giving and Holiday packs
taught by popular chefs, from the chai spice pumpkin pie by chef Evan
Kleiman to Becky Ream's maple bacon cornbread.
With its unique and interactive video format, Appetites makes i easy
for cooks of all skill levels to learn new dishes. This new partnership
with Calphalon allows Appetites users to see how using the right tools
and high-quality cookware will benefit their adventures in the kitchen.
"Calphalon is the perfect partner for our new holiday content. Their
exceptional line of products really enhance Appetites. Our chefs love
using the cookware in the interactive cooking classes," said Nick Alt,
creator of Appetites.
"At Calphalon, we love to see cooks discovering their own potential in
the kitchen," said Kamie McHenry-Eckert, Senior Manager of E-Marketing
for Calphalon. "Appetites' engaging tutorials demonstrate how
step-by-step video instructions, combined with the right cookware and
accessories, make it easy to learn fundamental skills as well as master
Appetites is available on the App Store for iPad, iPhone and iPod touch.
The app comes with over 100 cooking classes including the new Holiday
and Friends & Giving packs.
Appetites, a 2012 Webby Award Honoree, is a step-by-step video cookbook
app created by Nick Alt and his company Clear-Media. Based in Los
Angeles, Appetites produces interactive cooking classes and mobile
software for the iPad, iPhone and iPod touch. Appetites is available for
download on the App Store (http://bit.ly/appetites_appstore)
and more information is available on appetitesapp.com,
facebook.com/AppetitesApp and twitter.com/AppetitesApp
Calphalon is a leading manufacturer of professional quality cookware,
cutlery, bakeware, kitchen electrics and accessories for the home cook.
Based in Atlanta, Calphalon is a part of Newell Rubbermaid's global
portfolio of leading brands. For more information about Calphalon
products, visit calphalon.com, or visit brand social media sites at
facebook.com/calphalon and twitter.com/calphalon.
Appetites is a registered trademark of Clear-Media,
iPad, iPhone, iPod touch and App Store are trademarks of Apple (News - Alert), Inc.
registered in the US and other countries. App Store is a service mark of
Calphalon is a registered trademark.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121206005430/en/
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