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TMCNet:  Directline Holidays Renew RedEye as Email Service Provider

[December 11, 2012]

Directline Holidays Renew RedEye as Email Service Provider

Dec 11, 2012 (M2 PRESSWIRE via COMTEX) -- Online travel agent Directline Holidays has signed a 12 month contract with RedEye in order to improve online conversion through highly targeted email marketing.

RedEye, the specialist in email and website optimisation, is helping Directline Holidays implement a range of behavioural email programmes across the customer lifecycle. Pre-purchase programmes include welcome, browser and booking abandonment. Post-holiday triggers include thank you for booking, welcome home and booking anniversary. The campaign will also include a reactivation trigger and a weekly newsletter.

As part of the service RedEye will not only be supporting Directline Holidays with the implementation of a targeted behavioural email strategy, but will provide full analysis and reporting on all campaigns (behavioural, transactional and general newsletter) and be designing and building all email creative.

John Lucas, E-Commerce Director at Directline Holidays said, Here at Directline Holidays we make it our priority to find the right package deals for our customers. It is therefore important to us that this focus on customer attention and satisfaction is supported by the email marketing campaigns we run.

Weve been working with RedEye since 2010, and have been extremely impressed with the service they provide. The people at RedEye are not only experts in email, but also provide valuable marketing insight. Working with RedEye and using its behavioural email service has really helped us produce an email marketing strategy that targets our customers.

RedEyes fully integrated service, being both an ESP and behavioural email provider, means the company are able to track, collect and process data, as well as design, build and send out campaigns for both our behavioural email programmes and weekly newsletters. With all this happening under one roof we are able to make it part of one strategy, ensuring every subscriber receives the right information at the right time.

Katie Traynier, Head of Marketing at RedEye said, Were delighted to be continuing work with Directline Holidays. Its always a pleasure to work with a company that understands email is much more than a form of direct marketing to be blasted out across the board. The team at Directline Holidays has a clear strategy and has taken the time to understand and think about exactly what information their customers will want to receive.

Previously in the year, one of our new templates improved email revenue by 40%. We are very much looking forward to continuing this success.

*Notes to Editor* *More information:* Cass Helstrip,, 07968 255 464 *About Directline Holidays* Directline Holidays is a leading travel website that compares self-packaged and traditional package holidays in one search, enabling customers to find the best value holidays quickly and easily.

Founded in 1993 by Matthew Flint and Antony Bradley as a traditional travel agency, the company ranked 18th in the 2010 Sunday Times Fast Track 100 fastest growth companies, up seventeen places from 35th place in 2009.

Since 2001 the business has been focused entirely online. The company was voted by Hitwise as one of the UKs top 10 online travel agencies for attracting over 2 million visitors per month to their group of websites.

As members of ABTA and the Travel Technology Initiative, they have made a significant contribution to establishing best practice standards for e-commerce within the European travel industry.

DLH is UK based and owned, employs in excess of 70 staff, approximately half of which are call centre, and is under the direction of CEO Maria Whiteman who joined DLH in May 2009.

Directline Holidays group of holiday websites: *About RedEye* RedEye specialises in email and website optimisation. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioural email integrates web analytics with email marketing to produce highly targeted automated emails triggered by online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 17,000% ROI and 10% online conversion.

RedEye has won Best Use of Email at the NMA Awards 2012 and 2010. RedEye also won Best Use of at Revolution Awards 2012 and was shortlisted in the 2012 Econsultancy Innovation Awards for Innovation in Email Marketing and Innovation in Analytics. In 2011 the company won the ECMOD Award for Most Effective Online Campaign Optimiser at the Supplier of the Year Awards.

RedEye currently has 3 UK offices (London, Milton Keynes and Crewe), 1 office in Germany (Dusseldorf) and 1 office in the US (New Jersey).

RedEyes clients include Skype, Ford, French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker.

For more information visit

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