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TMCNet:  Phones 4u appoints Tech Data Mobile to manage end to end supply chain services

[February 11, 2013]

Phones 4u appoints Tech Data Mobile to manage end to end supply chain services

Feb 11, 2013 (M2 PRESSWIRE via COMTEX) -- Tech Data Mobile, the specialist mobile division of Tech Data Europe, has been appointed to manage the end-to-end supply chain operations for Phones 4u throughout the UK and Northern Ireland. Commencing in May 2013, Tech Data Mobile will operate all warehousing, forward and reverse logistics activities for the retailers 800-plus store estate along with fulfillment services for its web and telesales operations.

Commenting on the agreement, Richard Baxendale, Vice President Services for Tech Data Mobile, said: This is another great win for Tech Data Mobiles services business in Europe, adding to a number of important contracts that we have secured over the past 12 months and underlining the strength of our performance in the services sector. Its a massive vote of confidence in Tech Data Mobile and our ability to meet the demanding supply chain requirements of a major nationwide retailer and the high standards that Phones 4u customers expect.

Rod Millar, President of Tech Data Mobile, stated: This is another major milestone in Tech Data Mobiles history and a continuation of the success we have seen since acquiring full ownership of the previous joint venture with Brightstar in Europe. We have continued to take our business forward since the acquisition and this contract, with the UKs leading mobile retailer, is further affirmation of our capabilities and our ability to deliver the highest levels of service.

Commenting on behalf of Phones 4u, Scott Hooton, Chief Commercial Officer, stated: Its clear that Tech Data Mobile has the infrastructure, resources and expertise to provide a highly efficient and effective supply chain solution for Phones 4u. They also share our passion and dedication to customer service and we are confident that this agreement will deliver even higher levels of flexibility and service to Phones 4u and all our customers.

As part of one of the worlds leading technology distribution companies, Tech Data Mobile has access to unrivalled resources. The companys 500,000 square-foot logistics centre in the Midlands is equipped with state-of-the art automation and is capable of processing hundreds of thousands of individual orders for overnight shipment to all parts of the UK.

About Tech Data Tech Data Corporation (NASDAQ GS: TECD) is one of the world's largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 125,000 resellers in more than 100 countries to efficiently and cost effectively support the diverse technology needs of end users. Tech Data generated $26.5 billion in net sales for the fiscal year ended January 31, 2012, and is ranked 109th on the Fortune 500. To learn more, visit

Tech Data Mobile is the specialist mobile division of Tech Data Corporation, a leading global distributor of technology products. In 2012, Tech Data completed the buyout of its mobility joint-venture, formerly known as Brightstar Tech Data. With a turnover exceeding 1.7 billion, Tech Data Mobile is one of the fastest growing, mobile distributors in Europe providing an innovative range of value-added supply chain services that reduce the cost to serve to its growing customer base. By leveraging Tech Datas best in class sales engine, its global infrastructure and footprint, Tech Data Mobile is the No 1 choice for the mobile market.

See Tech Data Mobile at Mobile World Congress: Hall 6 Stand G10 For further information contact: Nigel Judd Director Marketing Services Tech Data Europe Email: Tel: 00351 917204492 or Chloe Park Phones 4u PR Manager Tel: 07766 883388 Email: About Phones 4u Phones 4u, part of Phones4u Finance plc, is one of the UKs leading independent mobile retailers, offering multiple networks and smartphone brands and market-leading choice and value. Led by CEO Mary Grant, it was acquired by private equity firm BC Partners in April 2011.

A preferred launch partner of smartphone manufacturers worldwide, Phones 4u has over 680 stores on the UK high street, having opened 45 new Phones 4u stores in 2012 alone. As part of an exclusive partnership with Dixons Retail, Phones 4u also has 150 store-in-stores in Currys/PC World, of which 57 opened in 2012. In recognition of its success in delivering outstanding customer service, Phones 4u was recognised as best high street retailer at the 2012 Mobile Industry Awards.

As part of an ongoing commitment to customer excellence, Phones 4u has invested more than 10 million to date in the training and development of its people, centred on a bespoke, state of the art, training and induction academy located in Fort Dunlop, Birmingham. Phones 4u now employs more than 6,000 staff across the UK.

For more information, visit: For regular updates on Phones 4u, follow: Facebook: Twitter: YouTube: Neville Street Stella Six PR T: +44 (0) 1743 246917 Skype: neville.street Twitter: @stellasixPR F: +44 (0) 1743 291816 M: + 44 (0) 7967 717259 E: ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at on the world wide web. Inquiries to

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